Clever Camera —

is an intelligent video analytics system that transforms video streams into clear, actionable business reports. We help retail chains, stores, and shopping malls understand customer behavior, optimize operations, and make decisions based on objective data.

Brain Camera

Video analytics for accurate business decisions

Three steps from camera to business insight

  1. Connect

    The system securely integrates with your existing cameras. No hardware replacement required. Compatible with most major camera brands and models.

  2. Analyze

    Our algorithms process video streams in real time: count visitors, measure visit duration, track movement paths, and analyze activity across zones.

  3. Visualize

    All data is automatically converted into clear dashboards, charts, and reports in your personal account. You don’t see raw video — you see ready-to-use metrics: conversion rate, peak hours, heatmaps, and more.

CleverCamera capabilities

  1. Accurate footfall counting

    Know your real traffic. Automatic counting of incoming and outgoing visitors with time-based tracking.

    Use cases:

    marketing evaluation, staff planning, traffic trend analysis.

  2. In-depth aehavioral analysis

    Understand how customers move through your space. Heatmaps and path tracking reveal where visitors stop, where they go, and which areas are overlooked.

    Use cases:

    merchandising optimization, conversion growth, store layout improvement.

  3. Advanced analytics

    Go beyond basic numbers. Analyze visit duration, identify returning visitors, forecast peak load.

    Use cases:

    audience segmentation, loyalty improvement, demand planning.

Reliable technology for accurate data

CleverCamera is built on our proprietary video processing technology, combining advanced computer vision algorithms. We do not rely on off-the-shelf AI tools — we developed a system that:

  1. Delivers stable performance in real-world conditions.

  2. Ensures high data accuracy without false detections.

  3. Protects privacy — algorithms operate using anonymized metadata only.

  1. Increase sales

    Identify the most effective product and advertising placements based on real customer attention.

  2. Reduce costs

    Build optimal staff schedules aligned with actual traffic load.

  3. Measure performance

    Track how promotions, window displays, or layout changes impact traffic and behavior.

  4. Data-driven negotiations

    Justify rental rates and advertising costs with verified footfall statistics.

Technical advantages

Our system is designed for easy integration and reliable performance in real operating environments.

Flexible integration

Works with IP cameras from major manufacturers via ONVIF and RTSP protocols. Easily integrates into existing CCTV systems.

Adaptability

Algorithms perform effectively indoors and outdoors, adapting to lighting changes and filtering shadows and glare.

Quality control

The interface displays video processing stages, allowing verification of system accuracy at any time.

Configuration flexibility

One camera can monitor multiple zones or entry lines. The architecture allows quick adjustments after layout changes. Wireless deployment options available.

Cost efficiency

Fast return on investment by using your existing equipment and minimizing implementation and maintenance costs.

Scalable functionality

Supports integration with external platforms. Analytical capabilities continuously evolve.

Dual-purpose system

In addition to analytics, the system enables video recording for security purposes.

Ready-made reports

Automatic report generation in HTML, XLS (Excel), and TXT formats. Built-in web-based reporting server.

High accuracy

Maximum error rate does not exceed 5% across the full system.

Privacy and data control

The system operates entirely on the client’s server, with no cloud storage, ensuring all video data remains under your control.

API for automation

Seamless data integration with CRM, ERP, BI systems, 1C, or your proprietary software.