Client cases

CASE 01 — Smolensky Passage Mall

We find solutions where others see limitations.

Project context: Smolensky Passage is a premium-class shopping center with strict interior design requirements. Open cable routing was unacceptable, while engineering redesign was impractical due to cost and structural complexity.

Solution: We identified an optimal installation point and mounted the camera on the atrium ceiling, providing high-quality coverage of the entrance area.

Result: The solution was simple, cost-effective, and fully addressed the business objectives.

Solutions

CASE 02 — Amalteya Shopping Complex

We find solutions where others see limitations.

Project context: The building’s steel-and-glass construction restricted the installation of additional cameras and cabling.

Solution: We implemented a combined approach by deploying visitor counting on the existing CCTV infrastructure and fine-tuning the counting parameters. For one of the entrances, where indoor installation was impossible, we configured accurate counting using outdoor cameras.

Result: The client received complete visitor flow analytics without making changes to the building’s architecture or interior design.

Solutions

CASE 03 — Staff Exclusion Analytics for Tom Tailor

We find solutions where others see limitations.

Project context: The Tom Tailor retail chain could not accurately measure customer conversion rates because store employees were included in the overall visitor traffic, distorting analytics.

Solution: We configured the system to recognize staff uniforms and automatically exclude employees from visitor analytics. This enabled accurate tracking of the customer funnel: visit → fitting room → purchase.

Result: The company gained reliable conversion data and a transparent view of customer behavior, improving operational decision-making.

Solutions

Client reviews

Since 2022, CleverCamera data has been integrated into our processes for reporting and visitor analytics. The system is used to compare performance across store locations and to correlate traffic data with conversion metrics. In some cases, the data is used in discussions with store staff when questions arise regarding counting accuracy. The information is delivered directly into our 1C system and fully embedded into operational workflows, reducing manual work. The system is deployed on existing cameras, and the team has direct access to all data.

Evgeny Lyakhov Head of Technical Support, Modi retail chain

CleverCamera has been deployed across our retail network for many years and is used in preparing analytical reports at scale. Comparisons with other data sources confirm the accuracy of the metrics. Reliable traffic data has significantly reduced the number of disputes with landlords. The system is used for analyzing footfall, comparing location performance, evaluating advertising effectiveness, and calculating conversion rates. Installation is completed on the same day and does not require camera replacement. Support is provided remotely. In complex monitoring zones, accuracy remains sufficient for operational tasks and can be adjusted via configuration or camera positioning when needed.

Nikita Trunov Senior System Administrator, Chitai-Gorod & Bookvoed

We use the CleverCamera system for managing projects related to footfall analysis and retail performance evaluation. The platform provides up-to-date data in a format that is convenient for the team, helping us plan operations, allocate resources, and make informed management decisions. The data integrates directly into our internal workflows, reducing manual operations and speeding up reporting for management. Real-time access to key metrics simplifies coordination between departments and improves control over project performance indicators. CleverCamera has demonstrated stable and reliable performance over several years of use. System support is provided remotely, allowing our team to focus on project management rather than technical issues. The platform also enables rapid response to changes in visitor traffic and real-time adjustment of plans, which is especially important for large-scale campaigns and event planning.

CleverCamera has been used in our operations since 2018 for visitor analytics and rental rate discussions. The system has helped eliminate part of manual counting processes and is considered a stable source of historical performance data. It has been used continuously for several years without requiring any change in our analytical approach.

We have been using CleverCamera data since 2014 for regular reporting across shopping and entertainment complexes. The system enables comparison of visitor traffic between different complexes and zones within facilities. Data has been cross-validated with alternative sources and shows consistency within acceptable margins of error. We use it for rental discussions, traffic analysis, tenant and advertising performance evaluation, and conversion analysis in combination with other data sources. CleverCamera has been used long-term without requiring changes in analytical methodology. Automated Excel reports are convenient for day-to-day analytics. The team has direct access to data, and system deployment and maintenance run smoothly.